My use of this term means the human and small scale and fun side of trading, buying, making and selling without a bureaucratic superstructure designed to suck the life-force out of you.
Any company- which means ANY big company using subscriptions as a revenue generator- which makes it hard to change or leave is using bureaucracy as a weapon against the human race! Companies that create layers of complication to diddle us are immoral. So it is no surprise that once you've been duffed up by such a company you hate the whole thing. And because the word 'capitalism' is bandied about with about as much care as the word 'democracy' you end up wondering what label you want to take a breather under.
Reject bureaucratic capitalism- by which I mean cease working for such entities unless you have an escape plan- and embrace micro-capitalism.